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THE POWER OF VIDEO

For decades, LUXURY BRANDS valued Visual Marketing (i.e. photography/broadcast) to drive their advertising campaigns; so, their increased use of VIDEO was a fast evolution!

HERE ARE SOME IMPORTANT STATS:

  • 52% of marketing professionals name video as type of content with best ROI (Syndacast)
  • 59% of advertisers’ digital budgets are allocated to Video (IAB Video Ad Spend Study)
  • Using the word ‘video’ in an email subject line boosts the open rates by 19% (Syndacast)

IN ADDITION TO MARKETING…MORE THAN A DECADE OF RESEARCH SUPPORTS THE PEDAGOGICAL BENEFITS OF VIDEO:

  • A one minute video has the impact of reading 1.8 million words (Forester Research)
  • Video enhances learning & stimulates interest in learning (Queensland University)
  • Website visitors spend 100% more time on web pages with videos (Buzzfeed)

SINCE 1999, DWA COMMUNICATIONS PRODUCES VIDEOS THAT CREATIVELY ACHIEVE OUR CLIENTS’ DIVERSE GOALS AND OBJECTIVES…RE: B2B, TRAINING & SOCIAL VIDEOS.

  • DWA Social Video Engages Consumers 
  • DWA Social Video Ignites Sales & Empowers Associates
  • DWA Video = Impactful B2B Communications 
  • DWA Video = Effective Training Programs

SOCIAL VIDEO CONVERSATIONS WITH INNOVATORS

Diamond Commodization

2018 Boomer Trends

Millennials

Millenials & Authenticity

GN Diamonds – Gem Print & GN Technology

Gn Diamonds – Commoditization

JEWELRY ACTIVIST’S B2B

Disruption

Post-Demographic Consumerism

VIDEO STORIES

Fire Polish Diamonds – SPARKLE MATTERS

Fire Polish Diamonds – Driving & Diamonds

Pluczenik Diamonds – 60+ Year Celebration

HAVE ANY QUESTIONS?

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