THE POWER OF VIDEO

For decades, LUXURY BRANDS valued Visual Marketing (i.e. photography/broadcast) to drive their advertising campaigns; so, their increased use of VIDEO was a fast evolution!

Here are some important stats:

  • 52% of marketing professionals name video as type of content with best ROI (Syndacast)
  • 59% of advertisers’ 2018 digital budgets are allocated to Video (IAB Video Ad Spend Study)
  • 80% of the World’s Internet Traffic will be Video by 2021 (Cisco Study)
  • Using the word ‘video’ in an email subject line boosts the open rates by 19% (Syndacast)

In addition to Marketing…more than a decade of  research supports the Pedagogical Benefits of video:

  • A one minute video has the impact of reading 1.8 million words (Forester Research)
  • Video enhances learning & stimulates interest in learning (Queensland University)
  • Website visitors spend 100% more time on web pages with videos (Buzzfeed)

Since 1999, DWA Communications produces videos that creatively achieve our clients’ diverse goals and objectives…re: B2B, Training & Social Videos

  1. DWA Social Video Engages Consumers 
  2. DWA Social Video Ignites Sales & Empowers Associates
  3. DWA Video = Impactful B2B Communications 
  4. DWA Video = Effective Training Programs

Social Video Conversations with INNOVATORS

Diamond Commodization –

40 seconds

2018 Boomer Trends –

1 min 37 seconds

Millennials –

1 minute 13 seconds

Millenials & Authenticity –

1 minute 53 seconds

GN Diamonds – Gem Print & GN Technology –

1 minute 47 seconds

Gn Diamonds – Commoditization –

3 min 50 seconds

Jewelry Activist’s  B2B

Disruption –

1 minute 26 seconds

Post-Demographic Consumerism –

1 minute 32 seconds

Video Stories  

Fire Polish Diamonds – SPARKLE MATTERS

Fire Polish Diamonds – Driving & Diamonds

Pluczenik Diamonds – 60+ Year Celebration