THE POWER OF VIDEO

For decades, LUXURY BRANDS valued Visual Marketing (i.e. photography/broadcast) to drive their advertising campaigns; so, their increased use of VIDEO was a fast evolution!  Here are some important stats:

  • 52% of marketing professionals name video as type of content with best ROI (Syndacast)
  • 59% of advertisers’ 2018 digital budgets are allocated to Video (IAB Video Ad Spend Study)
  • 80% of the World’s Internet Traffic will be Video by 2021 (Cisco Study)
  • Using the word ‘video’ in an email subject line boosts the open rates by 19% (Syndacast)

In addition Video being critical for Marketing…more than a decade of  research supports the Pedagogical Benefits of video:

  • A one minute video has the impact of reading 1.8 million words (Forester Research)
  • Video enhances learning & stimulates interest in learning (Queensland University)
  • Website visitors spend 100% more time on web pages with videos (Buzzfeed)

Since 1999, DWA Communications produces videos that creatively achieve our clients’ diverse goals and objectives:

  1. Engage Consumers with Social Media Campaigns
  2. Ignite Sales & Empower Sales Associates
  3. Develop impactful B2B Communication Strategies
  4. Boost Associate Education Programs …designed as critical components of MARCOM Plans

Video Conversations with INNOVATORS

Diamond Commodization –

40 seconds

2018 Boomer Trends –

1 min 37 seconds

Millennials –

1 minute 13 seconds

Millenials & Authenticity –

1 minute 53 seconds

GN Diamonds – Gem Print & GN Technology –

1 minute 47 seconds

Gn Diamonds – Commoditization –

3 min 50 seconds

Jewelry Activist

Disruption –

1 minute 26 seconds

Post-Demographic Consumerism –

1 minute 32 seconds

Created for Clients 

Fire Polish Diamonds – SPARKLE MATTERS

Fire Polish Diamonds – Driving & Diamonds

Pluczenik Diamonds – 60+ Year Celebration